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Head of Marketing

Application deadline: 30 Apr 2022

Start date: ASAP

Term: Permanent, Full-time

Location: Yerevan, Armenia

HELTUN is an Armenian-US high tech hardware company focusing on Smart Home solutions. We are developing our own smart home & IoT devices based on Z-Wave technology sold in 30+ countries worldwide. The company has built an ambitious, experienced, and hard-working team of HW/SW engineers, investors & business development professionals from Armenia and Silicon Valley. With a local vision of recovering engineering traditions in Armenia and making “Made in Armenia” product labeling a worldwide quality standard, we have a global vision of making SmartHome accessible for everyone.

For more information about the company and products please visit our webpage at


Job Description

We are looking for an energetic and creative professional with passion to “Made in Armenia” products to join our growing team taking the key role of marketing head. Our ideal candidate will be responsible for marketing&communications strategies, and overall branding and image, leading marketing activities from social media and digital campaigns to advertising and creative projects. We are seeking a leader with influencing, problem-solving skills with proven creative approach. The role demands ability to hire, coach, advise, motivate, manage a team and to create and maintain a high-performance marketing force.


Job Responsibilities

  • Plan and execute a marketing strategy for the organization and products

    • Oversee the implementation of the marketing strategy

  • Develop a brand strategy

  • Set and administer an annual marketing budget

  • Hire, train and guide the day-to-day activities of the marketing team and marketing manager

  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary

  • Manage and refine the social media presence

  • Manage and measure marketing campaign costs

  • Create and monitor an advertisement on various platforms

  • Ensure that the website, promotional material, marketing campaign strategy are updated on a regular basis

  • Report on the effectiveness of marketing campaigns using pre-determined KPIs

  • Provide tools and materials to enable the sales team to function effectively

  • Identify new business opportunities


Required Qualifications

  • 3+ years experience as a marketing head/director or similar role

  • Proven experience of planning and managing marketing budget

  • Hands-on experience in prolific marketing campaigns

  • Outstanding knowledge of analytics and advertisement digital tools

  • Ability to position products against competitors

  • Strong leadership and project management skills.

  • Strategic thinking

  • Problem solving skills

  • Excellent verbal and written communication skills in English

  • Experience with CRM software

  • Ability to effectively work under strict deadlines and in a team environment

  • The following knowledge/experience will be an advantage

    • Technical background

    • Experience in a hardware product company

    • Experience with IoT products

    • Experience in international company

    • Communication skills in other languages

    • BS/MS in business, sales, commerce, or a related field


If you think this is all about you and you share our vision, this job is for you!


Required Candidate Level: Senior


Application Procedure

Interested candidates are welcome to send their CV and Cover Letter to: indicating the position title "Head of Marketing" in the subject line of the email. Only shortlisted candidates and those with mandatory experience in international sales will be contacted for the interview. Early applications are encouraged. The vacancy will be closed once the suitable candidate is selected, even before the deadline of application submission.

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